Soxy Proposal



A Quick Hello


As a full-service branding agency, we are strong advocates of great design, functional user experience, and are truly grateful to be able to work with such passionate and hard working brands.

Helping your brand stand out against a busy market is what keeps us moving forward and inspired.


Scope of Work

All the pieces needed to create a strong, recognizable brand.


Naming, a Brand Identity, and Initial Marketing Materials


1. Logo Elements

One brand, various applications. We provide a primary and secondary version of your logo, including a unique icon if necessary.

2. Colour Palette

We'll develop a palette consisting of 4 primary and 4 four secondary colours in order to keep your marketing consistent and recognizable.

3. Typeography

Choosing fonts that reflect your values and compliment your logo is essential for engaging communication. We'll choose premium fonts that will help tell your story best in order to connect with your customers.

5. Brand Style Sheet

Once all the visual elements of your brand have been developed, we'll create a brand style sheet consisting of your logos, colours, fonts, values etc. This ensures consistent marketing moving forward.

6. Stationary Design

We'll re-design your business cards and letterhead, reflecting your new branding. When it comes to printing, we recommend using Moo. Great service, extremely affordable and you'll get everything in about a week. 

on the house: Social Media re-design

We'll also include an updated high-res profile and header photo for all the social media profiles you are active on, along with up-to-date messaging.


Branding Timeline

Designed and launched in 30 days.


Brand Audit and Research

Phase 1:

The branding process starts with getting to know your audience and their needs. We'll also explore your current competition and also where you see your brand in the future.

Visual Exploration and Design Conepts

Phase 2:

Phase 2 is all about exploring different ways to visually communicate your brands personality, goals, and values. Our mission is to create a visual identity system that creates a positive emotional response with your customers.

The Big Pitch!

Phase 3

Pitch day! This is where you'll get to see the full scope and persona of your brand. We'll execute it on various applications so you can see the potential! From here it's just refinement and preparing the brand style guide.

Refinement and Brand Style Guide Handoff

Phase 4:

When the visual identity is complete, we'll equip you with a simplified brand guide that will keep all pieces of your marketing aligned and consistent. (Your marketing team and customers will love you for this)


The Investment

Up Front:


Before Launch:


(Plus, 13% HST)


Next Steps

If you have any questions or need additional information amended to the proposal, please send us an email below. If everything looks good, we'll follow up with the first invoice to get started. 


Thanks so much for your time.