Market  |  Brand Identity & Communication

Brand Identity Proposal

Prepared for Small and Mighty.

 

Our Approach

When it comes our passion, we’re committed to helping brands stand out against a busy field of competitors. It's what drives us.  

As a full-service branding agency, we are strong advocates for developing a clean and functional user experience, on top of beautiful designs that deliver effective results.

 

The Goal

To create a visual identity that's confident, feisty yet friendly, resourcful, optomistic, forward-thinking, versitle, trustworthy and most importantly reflects the belief that everyone has the right to equal opportunity. 

 

 

 

 

Scope of Work

 

2) Brand Identity + Marketing Materials

All the pieces needed to create a strong, recognizable brand. 

 

1. Logo Elements

One brand, various applications. We provide a primary and secondary version of your logo, including a unique icon if necessary.

2. Colour Palette

We'll develop a palette consisting of 4 primary and 4 four secondary to keep your marketing consistent and recognizable.


3. Typeography

Choosing fonts that reflect your values and compliment your logo is essential for a strong brand. We'll choose premium fonts that tell your story best.

4. Tone of Voice

Think of this as your persona within the market. Your brand voice is created from your values and brand character traits that we'll uncover in the brand audit to follow. 


5. Brand Style Sheet

Once all the visual elements of your brand habe been chosen, we'll create a brand style sheet consisting of your logos, colours, fonts, values etc. This ensures consistent marketing every step of the way

6. Stationary Design

We'll also re-design your business cards, letterhead and envelope, reflecting your new branding. When it comes to printing, we recommend using Moo. Great service, extremely affordable and you'll get 'em in about a week. 


7. Social Media Design

We'll include an updated high-res profile and header photo for all the social media profiles you're active on.

8. Premium Adobe Stock Images (optional)

Included in every re-brand is a a pack of 5 premium lifestyle stock photos that can be used for various marketing applications.


 

Brand Identity Timeline

Designed and launched in 30 days.

 

Brand Audit and Research

Phase 1:

The branding process starts with getting to know your audience and their needs. We'll also explore your current competition and also where you see your brand in the future.

Visual Exploration and Design Conepts

Phase 2:

Phase 2 is all about exploring different ways to visually communicate your brands personality, goals, and values. Our mission is to create a visual identity system that creates a positive emotional response with your customers.

The Big Pitch!

Phase 3

Pitch day! This is where you'll get to see the full scope and persona of your brand. We'll execute it on various applications so you can see the potential! From here it's just refinement and preparing the brand style guide.

Refinement and Brand Style Guide Handoff

Phase 4:

When the visual identity is complete, we'll equip you with a simplified brand guide that will keep your marketing aligned and consistent. (Your marketing team and customers will love you for this)

 

The Investment

Start

Before we start the idea process, a deposit of $0 is needed.

Finish

Before we go live, a final payment of $0 is needed.

 
 

Please note: prices do not reflect cost of printing stationary, apparel or any other production costs.

 
 
 

Next Steps

If you have any questions or need additional information amended to the proposal, please send us an email below. If everything looks good, we'll follow up with the first invoice to get started. 

 

Thanks so much for your time.