Market

Brand Identity and Ecommerce

Monday, March 18, 2019

 

Overview and Mission

Our mission is to make you the leader of the cosmetic fillers industry, allowing licensed clinics and doctors worldwide to be able to purchase from you directly at competitive prices.

We will design and develop an ecommerce store so your B2B customers can easily buy from you directly, at any time, from anywhere, however they want. This is the only way to grow your business online.

Squarespace is an excellent all-in-one ecommerce platform that is empowering retailers large and small with their easy-use, easy-to-manage, customizable online store and secure checkout. Squarespace gives you control over your look and feel and allows you to add products, manage your inventory, track sales and more. It’s hassle-free ecommerce, letting you focus on improving other parts of your business.

Think of Squarespace as your very own IT department, with free, unlimited hosting, top-of-the-line security, an enterprise-grade infrastructure, and around-the-clock support.

As both ecommerce and official Squarespace experts, we focus on maximizing Squarespace’s features to help drive your revenue and improve your customer experience. We’ll include powerful search and categorization so customers can easily and quickly find what they’re looking for. We utilize best practices so that product pages convert users to add items to their shopping cart and then, most importantly, we guide people down the conversion funnel to complete the checkout process.

Sincerely,
Dakota Park,
Founder and Art Director
Market

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Webiste Features

 

We will create website design concepts and migrate existing content to a Squarespace website with the following features:

 
 

Sell unlimited product

Product Catalog

With your Online Store, there’s no limit to the number of products or services you can sell. Plus, you can list products with multiple variants and SKUs. So, whether you're a small boutique or a large business, you can showcase whatever you've got in-store.

 

enhanced shopping

Rich Product Experiences

Let customers engage with your products via embedded videos, images, related products, and more. Embed products into blog posts, events, and more to make your content drive sales. Allow customers to zoom into product images, so they can see all the details. And with quick view, they can quickly learn about items and add them to their carts.

 

MAKE THE SALE

Abandoned Checkout Recovery

Remind customers about items in their cart and entice them to complete a purchase. With this feature, you can send email reminders to customers who abandon checkout before completing an order.

 

TRANSACTION ENCRYPTION

Secure Checkout

128-bit SSL encryption makes sure the connection between your customer's browser and your website is secure. Customers expect the highest level of security, which is why we've chosen Stripe as our PCI compliant payment gateway for all commerce transactions.

 

CUSTOMER INSIGHTS

Customer Relationship Management

Use our CRM tools to gain insights including average order value, order history, and more. Easily identify your most loyal and valuable customers—as well as those who are at risk—and organize them using notes and tags.

 

TURN INSIGHTS INTO SALES

Commerce Analytics

The more you know, the stronger your business. Understand how your business is doing at a glance by tracking revenue, orders, units sold, and more. Learn which traffic sources and products are generating the most sales. And delve into your purchase funnel to learn how you can optimize conversion.

SIMPLY MERCHANDISE & CATEGORIZE

Product Merchandising

It's easy to merchandise, organize, and manage your products with tags, categories, and our drag-and-drop sorting tool. With visibility and scheduling settings, you can put your products on your virtual shelves when they're ready to go.

 

customer loyalty

Subscriptions

Whether you’re selling an ongoing monthly subscription box, an annual product delivery, or a temporary seasonal item, you can set up recurring and limited subscriptions that best meet your customers’ needs. Save money and time by managing all of your sales within our platform.

 

CHECKOUT THAT SELLS

Powerful Checkout

Our single-page checkout is mobile-optimized, making it easy for customers to buy on all devices. Customize checkout by choosing your own color scheme and adding your logo. Give customers the extra incentive to buy with discounts, free shipping, and more.

 

PAYMENT METHODS

Flexible Payment Options

Make more sales with more ways to pay. In addition to all major credit cards, your store is equipped to accept PayPal and Apple Pay. These alternative payment methods are fast and convenient, saving customers time and resulting in more sales for you.

 

BACK OFFICE

Order & Inventory Management

Send shipment notifications, handle refunds, update stock levels, and fulfill orders of all sizes, on-the-go. Calculate real-time shipping rates from FedEx, UPS, and USPS at checkout to provide accurate shipping costs to customers. Easily provide customers with tracking numbers by scanning barcodes from our app.

 

24/7 SUPPORT

Award-Winning Customer Care

Get personalized support from our Customer Care Team via email or live chat. Customer Care Advisors are highly trained and work with Designers and Engineers in our New York City, Dublin, and Portland offices. They have deep Squarespace knowledge and are ready to help whenever you need it. Reach out any time — we’re here 24/7.

 

Timeline

Brand Discovery and Website Intake

Phase 1:

We'll kick things off by really getting to know your brand so we can design accordingly. Following this call, we'll dive in and have you fill out our intereactive website intake form.

Visual Exploration and Wireframes

Phase 2:

Once we have a clear understanding of your brand and the needs of your audience, we'll start creating the flow and structure of your new website. Once complete, we'll get them signed off and start bulding.

Site buildout and the big pitch!

Phase 3:

This is where things come to life! We spend time creating a full functioning working prototype to send to you and your team. Once complete, we'll send you a link to view it – accessible by mobile, tablet and desktop.

Revise. Polish. Test. Launch!

Phase 4:

Once we receive your feedback, this is where we test, tweak and test some more. Once connected to your domain, you'll be ready to send it to your clients in just under 24 hours.

 

 

The Investment

Start

Before we start the idea process, a deposit of $3000 is needed.

Finish

Before we go live, a final payment of $3000 is needed.

Please note

If your brand requires custom on-site photography, this will be a bit extra. The above fees do not include and costs associated with Squarespace.

 

 
 

Next Steps

If you have any questions or need additional information amended to the proposal, please let us know. Once approved, we will contact you to schedule a project launch meeting to make introductions and gather all necessary brand assets before beginning the work.

 

Thank you for your time!