Market  |  Brand Identity & Communication

Branding and Website Proposal

Prepared for Northbrook Design Build




As a full service graphic design, web development, and content creation agency, we are strong advocates for developing a clean and functional user experience, on top of beautiful designs that bring out the best in our clients and deliver effective results.

Our clients’ satisfaction is what keeps us moving, and helping you stand out is the best way to make sure you’re completely satisfied. We’re committed to helping your brand stand out against a busy field of competitors.


Scope of work


Responsive Website

Build on Squarespace with the following in mind:



Custom designed mobile-responsive website to match your branding and keep your customers engaged.

Ready for Google

Pages are SEO ready and optimized for search engine visibility to get you ranking higher on Google. 

Blog Creation

A well managed blog will work wonders for your SEO, as well as provide a valuable resource for your target audience.

Hands-on Training

Once we go live, we'll make sure you know how to make changes on your website after it's complete.


Custom Brand Identity

All the pieces needed to create a strong, recognizable brand. 



Logo Elements

One brand, various applications. We provide a primary and secondary version of your logo, including a unique icon.

Brand Style Guide

To keep your marketing bulletproof, we'll create a brand style sheet consisting of your logos, colours, fonts, values etc.

Colour Palatte

We'll develop a palette consisting of 4 primary and 4 four secondary to keep your marketing consistent and recognizable. 

Imagery Pack

Included in every re-brand is a a pack of 5 premium stock photos that can be used for various marketing applications.


Choosing fonts that reflect your values and compliment your logo is essential for a strong brand.

Stationary Design

We'll also re-design your business cards and letterhead for the entire team to show your new branding.

Tone of Voice

Think of this as your brand persona. We'll finalize a set values and character traits that your brand will keep coming back to.

Social Media Design

Lastly, we'll include an updated profile picture and header photo for all the social media profiles you're active on.


Website Timeline

Designed and launched in 30 days.


Brand Discovery and Website Intake

Phase 1:

We'll kick things off by really getting to know your brand so we can design accordingly. Following this call, we'll dive in and have you fill out our interactive website intake form.

Visual Exploration and Wireframes

Phase 2:

Once we have a clear understanding of your brand and the needs of your audience, we'll start creating the flow and structure of your new website. Once complete, we'll get them signed off and start bulding.

Site buildout and the big pitch!

Phase 3:

This is where things come to life! We spend time creating a fully functioning working prototype to send to you and your team. Once complete, we'll send you a link to view it – accessible by mobile, tablet and desktop.

Revise. Polish. Test. Launch!

Phase 4:

Once we receive your feedback, this is where we test, tweak and test some more. Once connected to your domain, you'll be ready to send it to your clients in just under 24 hours.


Branding Timeline

Designed and launched in 30 days.


Brand Audit and Research

Phase 1:

The branding process starts with getting to know your audience and their needs. We'll also explore your current competition and also where you see your brand in the future.

Visual Exploration and Design Conepts

Phase 2:

Phase 2 is all about exploring different ways to visually communicate your brands personality, goals, and values. Our mission is to create a visual identity system that creates a positive emotional response with your customers.

The Big Pitch!

Phase 3

Pitch day! This is where you'll get to see the full scope and persona of your brand. We'll execute it on various applications so you can see the potential! From here it's just refinement and preparing the brand style guide.

Refinement and Brand Style Guide Handoff

Phase 4:

When the visual identity is complete, we'll equip you with a simplified brand guide that will keep your all pieces of your marketing aligned. (Your marketing team and customers will love you for this)


The Investment

Prices reflect branding, websites and custom photography including editing


Before we start the idea process, a deposit of $1500 is needed.


Before we go live, a final payment of $1500 is needed.


Next Steps

If you have any questions or need additional information amended to the proposal, please chat with us below or send us a email. Once approved, we will contact you to schedule a project launch meeting, to gather all necessary brand assets and to collect the 50% deposit. Thanks a million for your time!


The Market Team